Being Meeting Green Tip #2 – Carbon Offsets

This is our second posting in our series regarding green meeting tips.  For many of us understanding the concept of carbon offsets seems to be a challenge.  Essentially when we produce a meeting, conference or event the means used to transport the participants, (i.e. airplanes, cars and buses) emit carbon dioxide or greenhouse gases into the atmosphere.

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Is Your Brand Green?

Welcome to our initial post to EDI’s blog, “Brand Builder”. We hope this page will stimulate thought and discussion regarding the building of your brand through inspiring meetings and events, (i.e. event marketing). According to “EventView 2008″, a survey of 1,000 senior marketing and sales executives from North America, Europe and Asia Pacific, Event Marketing provides the greatest return on investment among the various marketing elements (i.e. print advertising, broadcast advertising, sales promotions, public relations, web marketing, direct mail)

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